What is a cookie?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
Our website uses the following technologies for advertising purposes Universal Analytics, AdWords and DoubleClick, Dynamic Remarketing from Google, Facebook Custom Audiences and Facebook Connect, Twitter Advertising, Amazon Affiliates. Those are modern, advanced analysis methods and tools to understand users’ habits on our website. This information helps us improve our products and services and provide relevant services and information. In principle, we use only anonymized data that does not allow us to identify the user.
Below we describe the analysis services and technology that we use for such purposes. Additionally, we show how you can prevent these services from analysis of your use of our website.
Google Dynamic Remarketing
With Google Dynamic Remarketing, we can use the anonymized IDs generated by cookies (e.g. Google Analytics) to compile groups and lists of users and website visitors based on certain criteria, e.g. certain activities or from existing datasets, in order to provide users with information and advertisements for our services and content, tailored to their interests and preferences, on Google’s services. Google cookies are also used for this. You can prevent the use of these cookies for advertisements on Google services and by several other providers at the Digital Advertising Alliance page.
Google Tag Manager
We use Google Tag Manager to embed tags in our website. When it detects an incoming http request, it collects the IP address and stores it temporarily in order to correct any connection errors.
Facebook Custom Audiences
Facebook Custom Audiences enables us to use existing datasets to compile groups and lists of users based on certain criteria in order to provide users with information and advertisements, tailored to their interests and preferences, on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values on our computers; Facebook can compare these against its user databases. You can opt out of this form of advertising by changing the settings on the Facebook settings page.
Facebook Lookalike Audiences
Facebook Lookalike Audiences enables us to use existing datasets to compile groups and lists of users based on certain criteria in order to provide users with similar interests and preferences with relevant information on Facebook’s services. Before transmission to Facebook, the data is irreversibly encrypted in the form of hash values (encrypted numeric values) on our computers. You can opt out of this form of advertising by changing the settings on the Facebook settings page.
Google Adwords Conversions
Google AdWords Conversions and Google DoubleClick Floodlight enable us to determine how clicks on adverts or information on Google platforms effectively lead to transactions and similar user actions on our website. These features use temporary cookies from Google and do not process user data. Google provides options to prevent the use of these cookies; alternatively, you can change the settings in your browser.
Auto-Tag Amazon Sessions (Amazon Cookie)
As many other ecommerce we offer affiliate programs that allow us to generate revenue. These affiliates are provided with an affiliate ID that stores a cookie within a user’s browser for a specified duration. If you make a purchase before the cookie has expired, we are awarded commission for that sale. Please also read our Amazon Associates Program Disclaimer and contact us if you have any questions.
Types of Cookie
The table below explains the types of cookies we use on our websites and why we use them.
|Category of cookies||Why we use these cookies|
|Strictly Necessary||These cookies are essential for websites on our services to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts” on sites that have an ecommerce functionality.|
|Functionality||These cookies are used to store preferences set by users such as account name, language, and location.|
|Security||We use these cookies to help identify and prevent potential security risks.|
|Analytics and Performance||Performance cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.|
|Advertising||These cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed or acts you have taken on our (and other) websites. These are set by us and trusted third party networks and are generally persistent in nature.|
|Third Party / Embedded Content||We make use of different third-party applications and services to enhance the experience of website visitors. These include social media platforms such as Facebook and Twitter (through the use of sharing buttons), or embedded content from YouTube and Vimeo. As a result, cookies may be set by these third parties, and used by them to track your online activity. We have no direct control over the information that is collected by these cookies.|
Social Media Widgets